Prospection

Design

Social Media

Structure prospecting and strengthen the credibility of a player in the circular economy for office design

Réseau•B accompanies organizations in the valorization of corporate furniture with eco-responsible solutions rooted in the circular economy. Founded in 1991, the company is a key player in upcycling in Quebec and Canada.

The mandate entrusted to AUX B2B was to structure prospecting, generate qualified opportunities, and strengthen credibility with public and private decision-makers.

Context and Challenges

Customer Context

Reseau•B revalues furniture destined for landfills to create sustainable environments. Its approach: reuse, recycle, and reduce to limit its ecological footprint through the circular economy.

Its growth relied on word-of-mouth, hence the need for a prospecting and content strategy to better educate the market and support decision-makers.

Mandate Objectives

The mandate aims to generate qualified business opportunities by structuring a repeatable B2B prospecting process. It also seeks to position Réseau•B as a credible and modern reference for public and private decision-makers, while supporting its growth without compromising its eco-responsible positioning.

SOLUTIONS

Global approach

AUX B2B deployed an integrated strategy combining multi-channel prospecting, content creation, and strategic support. The objective was to structure opportunity generation while supporting a long sales cycle, nurturing prospects at each stage of their decision-making process through consistent, useful touchpoints aligned with Réseau B's field expertise.

Pre-qualified B2B prospect lists by vertical

LinkedIn prospecting campaigns, emails, and phone follow-ups

Positioning strategy and key messages clarified

Recurring publications for a social media presence

Educational video capsules to support prospecting

Blog writing for website SEO optimization and expert positioning

Monthly newsletters focused on education and credibility

Recurring LinkedIn and Instagram Posts

RESULTS

Results

qualified leads generated

submitted filings

+ 0

Sales closed

+ several opportunities still active in the pipeline

Long-term value creation

Notable increase in Network B's visibility
Structuring a reusable prospecting process
Better prospect understanding of the offering
Strengthened alignment between commercial discourse and field expertise

Additional subscribers (+83%)

+ 0

Average engagement rate

0 %

Total impressions for the year

+ 0

Testimonial Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nicolas St-Germain

President

Conclusion

This mandate illustrates how a deeply expert and committed company in the circular economy can structure its growth without compromising its DNA.
By combining multi-channel prospecting, strategic content, and operational rigor, Réseau•B now has a driver for sustainable development, aligned with its values and ambitions.