Prospection

Design

Social Media

2025

Structure B2B growth for a turnkey coffee service in Montreal

Di Napoli is a Quebec-based company specializing in corporate coffee breaks, offering a turnkey solution to offices in the Greater Montreal area. The mandate entrusted to AUX B2B was to structure B2B prospecting, clarify positioning, and enhance digital visibility to support sustainable and more targeted growth among decision-makers.

Context and Challenges

Customer Context

Di Napoli operates in a competitive market where offerings are similar and purchasing decisions rely as much on trust as on product quality. Before the mandate, the company enjoyed excellent operational service, but its digital presence and prospecting efforts lacked structure, consistency, and constancy to effectively support its commercial development.

Mandate Objectives

Di Napoli aimed to generate more qualified leads, clarify its message to Montreal businesses, and professionalize its business development efforts. In the medium term, the goal was to build a repeatable acquisition machine capable of supporting growth without relying solely on word-of-mouth.

Global approach

AUX B2B deployed an integrated approach combining strategic positioning, credibility content, and multi-channel prospecting. The objective was to align messaging, tools, and field actions to transform visibility into concrete opportunities, while respecting Di Napoli's brand's human and accessible tone.

Clarification of positioning and key messages

Structuring multichannel B2B prospecting

Personalized email sequences and LinkedIn messages

LinkedIn Editorial Calendar for Business and Founder

Creating educational and promotional content

Google Ads Lead Generation Campaign Management

Quantitative KPIs

4-6 qualified leads per month from prospecting

Sustained presence on LinkedIn

Increase in B2B message response rates

Best consistency in outbound prospecting

Increase in incoming contacts

Lead qualification cycle reduction

The mandate allowed Di Napoli to clarify its offering, standardize its messaging, and gain credibility with decision-makers. The team now has clear tools, a consistent message, and a structured strategy that facilitates both acquisition and long-term growth.

Additional subscribers

+ 0 %

Page views

+ 0 %

Impressions

+ 0 %

Unique visitors

+ 0 %

LinkedIn results since the start of the term

Testimonial Title

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Taina Chalifoux

Founder of Di Napoli & Caffeine Pusher

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Conclusion

This mandate illustrates how a well-structured B2B strategy can transform an excellent service offering into a true growth engine. By combining positioning, content, and prospecting, AUX B2B helps companies like Di Napoli achieve sustainable results.

Are you looking for a lead generation system that continuously provides you with opportunities?

Are you looking for a lead generation system that continuously provides you with opportunities?