[vc_row full_width=”stretch_row” content_color=”dark” color_overlay=”on” uniqid=”5ea95d41515b8″ background_image=”5957″ color_overlay_hex=”#000000″ css=”{“mobile_portrait“: {“padding-top“: “230“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column uniqid=”5f2302fef1e76″][yprm_heading font_weight=”100″ custom_font_family=”google” custom_font_family_google=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700″ uniqid=”5ea827ac6d962″ heading=”

A 180० turn: From trade shows to 100% online sale” sub_heading=”Making the most of digital technology to get closer to your audience” heading_fs=”{“lg“: {“value“: “70“, “size“: “px“}}” sub_heading_fs=”{“lg“: {“value“: “20“, “size“: “px“}}”][yprm_social_links uniqid=”5f3ee34c48c18″][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”5f3aa658e37fd”][vc_column width=”1/2″][vc_single_image image=”5963″ img_size=”full” alignment=”center” css=”.vc_custom_1624987398501{padding-top: 50px !important;}”][/vc_column][vc_column width=”1/2″ uniqid=”5f3ecd5adabc8″][vc_column_text uniqid=”6058b3f823026″]

ABOUT

Created in 2000, this Montréal-based brand offers stylish and comfortable clothing for all body types. For 20 years, it has been promoting a unique and inclusive concept, mostly by offering one-size-fits-all pieces that are easy to wear.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058b8191a6a4″ background_color=”#f4f4f4″][vc_column width=”1/2″ uniqid=”6058bd2d4dfcf”][vc_column_text uniqid=”6058b5cf12003″]

TARGET AUDIENCE

This brand has made a name for itself through its participation in fashion events and sales shows throughout Quebec and Canada. The brand has also been able to establish a network of very loyal customers, mainly made up of women aged 35 and over. (75%)[/vc_column_text][/vc_column][vc_column width=”1/2″ uniqid=”6058bbab50174″ background_offset_top=”-50px” background_offset_right=”-350px” background_offset_bottom=”-50px”][vc_single_image image=”5973″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058bdca02c13″ background_color=”#ffffff”][vc_column width=”1/2″ uniqid=”6058bd8fd4d33″ background_offset_top=”-50px” background_offset_bottom=”-50px” background_offset_left=”-50px”][vc_single_image image=”5971″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text uniqid=”6058b6b11ac64″]

OBJECTIVES

The desire to gain notoriety and to reach new markets made our client turn to AUX.B2B.

Feeling the impact of the Covid-19 pandemic on her business model, it was imperative for the founder to acquire new clients via new channels, and to quickly develop new strategies to communicate with her well-established clientele.

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CHALLENGES

Without a storefront boutique and finding itself within an environment with no in-person fairs and events, the AUX.B2B team had the mandate to find and develop the proper channels to promote the brand and ensure the sustainability of sales.

In order to do this, our team had to quickly find tactics to establish and increase the online visibility of the company..[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column width=”1/2″][vc_column_text]

DIGITAL STRATEGY

The digital strategy proposed by AUX.B2B was the development of E-Commerce, thus turning their showcase website into a transactional platform. A radical change for the organisation, which used to make only 1% of its sales online.

Following the analysis of the socio-demographic data of the target audience, AUX.B2B decided to focus its efforts on social media platforms by launching promotional campaigns through Facebook Ads.

The use of social media made it easy to segment and target the client’s audience with continuously adapted content, in addition to being able to quickly connect with followers via regular “Facebook Live” events. The use of this platform allowed for an increase of the amount of the “average cart” and to accelerate the recurrence of purchases.

Next to a means for storing client data, the implementation of a CRM also helped to automate and facilitate communication by newsletter, among other things for the transmission of preferential offers to certain layers of the audience. The sustained pace of communications with customers by the AUX.B2B team currently keeps attention and engagement at a very high level.

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”5979″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058baffe8c9e” background_color=”#f9e4cc”][vc_column][vc_column_text uniqid=”6058b9eb3dbf2″]

“Since visual elements are very important for this kind of campaign, we did not hesitate to deploy our expertise for the creation of sales content, both photo and video”

 

-Delphine, Content Director at AUX.B2B

 

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METHODOLOGY

– activation of social networks (4 publications / week)

– Newsletters 2x / week

– Campaign by sending SMS 1X / week[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058c4bd05461″ background_color=”#f4f4f4″][vc_column width=”1/2″][vc_column_text uniqid=”6058b7cf916d6″]

RESULTS

Partnership with client since February 2020:

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”5983″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column][yprm_heading content_aling=”tac” uniqid=”6058b86706547″ heading=”WHAT’S NEXT”][vc_column_text uniqid=”6058b882dabea”]

The AUX.B2B team, with the founder’s confidence, is now developing new communication strategies through influencer marketing. The brand’s desire for the next year is to develop a younger clientele, representing only 16% of current sales. Other digital channels, such as Instagram, will be leveraged to engage 25-34 year olds. Efforts will therefore be concentrated on conquering this platform.

Also wanting to capitalize on the first buyers, AUX.B2B will be responsible for building a referencing program directly integrated into the website and launching promotions via Instagram Ads.

The digital shift proposed by AUX.B2B, as a turning point for the redesign of the website, will have enabled the brand to maximize the pandemic year 2020 and lay the foundations for a new business model for the years to come.

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“Our team has added a string to its bow by boldly approaching B2C mandates, and always with the ambition of taking our partners to the next level!”

 

– Simon Deschenes, President and Founder of AUX.B2B

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “0“,“padding-top“: “100“,“padding-bottom“: “100“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f626b5f7576a” background_color=”rgba(255,255,255,0.2)”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” uniqid=”5e7b025015922″ css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “-2“,“padding-top“: “0“,“padding-bottom“: “0“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” background_color=”#272525″][vc_column uniqid=”5e7afbf7eced3″][vc_row_inner equal_height=”yes” content_placement=”middle” color_overlay=”on” color_overlay_opacity=”50″ css=”{“mobile_portrait“: {“margin-top“: “-125“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f6268b3b9edf” background_image=”4752″ color_overlay_hex=”#ffffff” background_color=”#ffffff”][vc_column_inner width=”1/6″ css=”.vc_custom_1600361283852{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}” offset=”vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”2/3″ css=”.vc_custom_1600361302343{padding-top: 75px !important;padding-bottom: 75px !important;background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][yprm_heading content_aling=”tac” heading_size=”h1″ font_weight=”700″ uniqid=”5f626e1c873e3″ heading=”Développez votre
pipeline & augmentez
vos ventes.” heading_fs=”{“xs“: {“value“: “30“, “size“: “px“},“sm“: {“value“: “30“, “size“: “px“},“md“: {“value“: “36“, “size“: “px“},“lg“: {“value“: “45“, “size“: “px“},“xl“: {“value“: “45“, “size“: “px“}}”][vc_column_text uniqid=”5f626fa770e8a”]

VOUS ÊTES PRÊTS À EXPLORER VOTRE
VÉRITABLE POTENTIEL DE CROISSANCE DES VENTES?
NOUS POUVONS VOUS AIDER![/vc_column_text][yprm_button color=”accent” align=”center” uniqid=”5f626a370a741″ link=”url:https%3A%2F%2Fcalendly.com%2Fauxb2b%2Fappelexploratoire|title:Planifiez%20un%20appel!|target:%20_blank|”][/vc_column_inner][vc_column_inner width=”1/6″ css=”.vc_custom_1600361349341{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]