[vc_row full_width=”stretch_row” content_color=”dark” color_overlay=”on” uniqid=”5ea95d41515b8″ background_image=”5997″ color_overlay_hex=”#000000″ css=”{“mobile_portrait“: {“padding-top“: “230“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column uniqid=”5f2302fef1e76″][yprm_heading font_weight=”100″ custom_font_family=”google” custom_font_family_google=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700″ uniqid=”5ea827ac6d962″ heading=”

The multi-channel approach
at the heart of the strategy” sub_heading=”The dissemination of expertise” heading_fs=”{“lg“: {“value“: “70“, “size“: “px“}}” sub_heading_fs=”{“lg“: {“value“: “20“, “size“: “px“}}”][yprm_social_links uniqid=”5f3ee34c48c18″][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”5f3aa658e37fd”][vc_column width=”1/2″][vc_single_image image=”5993″ img_size=”full” alignment=”center” css=”.vc_custom_1625172342733{padding-top: 50px !important;}”][/vc_column][vc_column width=”1/2″ uniqid=”5f3ecd5adabc8″][vc_column_text uniqid=”6058b3f823026″]

ABOUT

As a Quebec family business, our client is a distributor of industrial equipment. Since its foundation in 1991, the company has represented several large European companies across Canada and the United States. Today, they supply and aid manufacturers in the commercial fenestration sector and the profile industry to optimize productivity.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058b8191a6a4″ background_color=”#f4f4f4″][vc_column width=”1/2″ uniqid=”6058bd2d4dfcf”][vc_column_text uniqid=”6058b5cf12003″]

TARGET AUDIENCE

As part of the mandate, AUX.B2B leads prospecting efforts by identifying and targeting individuals in decision-making positions and senior executives. Upon the creation of a database of said individuals, AUX.B2B communicates the client’s offer, valued at several thousand dollars, on their behalf. [/vc_column_text][/vc_column][vc_column width=”1/2″ uniqid=”6058bbab50174″ background_offset_top=”-50px” background_offset_right=”-350px” background_offset_bottom=”-50px”][vc_single_image image=”5995″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058bdca02c13″ background_color=”#ffffff”][vc_column width=”1/2″ uniqid=”6058bd8fd4d33″ background_offset_top=”-50px” background_offset_bottom=”-50px” background_offset_left=”-50px”][vc_single_image image=”5799″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text uniqid=”6058b6b11ac64″]

OBJECTIVES

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AUX.B2B’s smart social selling techniques have reduced the impact of our downtime in the field, bringing us a steady stream of qualified prospects

 

– Founder and President, distributor of automation solutions

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DIGITAL STRATÉGIE

The digital sales strategy is applied to overcome a problem related to the lack of data resources in the industry and a sales cycle spanning several months. During periods in which the client’s team is monopolized by the technical aspect of the sale, AUX.B2B takes care of developing its pipeline through targeted prospecting.

The use of digital channels allows AUX.B2B to quickly engage in quality conversation with decision-makers, always on the client’s behalf: a practice unprecedented, particularly in this industry, which succeeds through rapidly capturing the attention of business leaders throughout the industry, in previously untouched territories. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”6001″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column width=”1/2″][vc_empty_space height=”50″][vc_single_image image=”6006″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text uniqid=”6058b77d32abe”]

METHODOLOGY

Several actions have been carried out by AUX.B2B to review and optimize the client’s growth plan;

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058c4bd05461″ background_color=”#f4f4f4″][vc_column width=”1/2″][vc_column_text uniqid=”6058b7cf916d6″]

RESULT

For the period from 2017 to 2020

A partnership with AUX.B2B allows the sales manager to devote himself 100% to his customer relationship management; advance files and current sales, while forgetting about prospecting. Communication actions to qualify prospects and appointment planning are handled by our team.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”6003″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column][yprm_heading content_aling=”tac” uniqid=”6058b86706547″ heading=”WHAT’S NEXT”][vc_column_text uniqid=”6058b882dabea”]Highly satisfied with the results generated by the partnership, the client team now relies on AUX.B2B for the monthly management of their webinars, their virtual fairs and the management of all the commercial benefits produced by the promotion of their offer. The mandate is constantly evolving, allowing both parties to adapt to the creation of new business opportunities.

Faced with the challenges of the current situation and with the change in traditional sales practices, AUX.B2B is still engaged with its client to produce content for remote prospecting. A problem exacerbated by COVID-19, the lack of manpower in the industry has accelerated production line automation projects.

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Our client is seizing the opportunity to promote their offering as directly as possible, all powered by the expertise of AUX.B2B

Rama, Account Manager at AUX.B2B

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “0“,“padding-top“: “100“,“padding-bottom“: “100“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f626b5f7576a” background_color=”rgba(255,255,255,0.2)”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” uniqid=”5e7b025015922″ css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “-2“,“padding-top“: “0“,“padding-bottom“: “0“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” background_color=”#272525″][vc_column uniqid=”5e7afbf7eced3″][vc_row_inner equal_height=”yes” content_placement=”middle” color_overlay=”on” color_overlay_opacity=”50″ css=”{“mobile_portrait“: {“margin-top“: “-125“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f6268b3b9edf” background_image=”4752″ color_overlay_hex=”#ffffff” background_color=”#ffffff”][vc_column_inner width=”1/6″ css=”.vc_custom_1600361283852{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}” offset=”vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”2/3″ css=”.vc_custom_1600361302343{padding-top: 75px !important;padding-bottom: 75px !important;background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][yprm_heading content_aling=”tac” heading_size=”h1″ font_weight=”700″ uniqid=”5f626e1c873e3″ heading=”Développez votre
pipeline & augmentez
vos ventes.” heading_fs=”{“xs“: {“value“: “30“, “size“: “px“},“sm“: {“value“: “30“, “size“: “px“},“md“: {“value“: “36“, “size“: “px“},“lg“: {“value“: “45“, “size“: “px“},“xl“: {“value“: “45“, “size“: “px“}}”][vc_column_text uniqid=”5f626fa770e8a”]

VOUS ÊTES PRÊTS À EXPLORER VOTRE
VÉRITABLE POTENTIEL DE CROISSANCE DES VENTES?
NOUS POUVONS VOUS AIDER![/vc_column_text][yprm_button color=”accent” align=”center” uniqid=”5f626a370a741″ link=”url:https%3A%2F%2Fcalendly.com%2Fauxb2b%2Fappelexploratoire|title:Planifiez%20un%20appel!|target:%20_blank|”][/vc_column_inner][vc_column_inner width=”1/6″ css=”.vc_custom_1600361349341{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]