[vc_row full_width=”stretch_row” content_color=”dark” color_overlay=”on” uniqid=”5ea95d41515b8″ background_image=”6008″ color_overlay_hex=”#000000″ css=”{“mobile_portrait“: {“padding-top“: “230“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column uniqid=”5f2302fef1e76″][yprm_heading font_weight=”100″ custom_font_family=”google” custom_font_family_google=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700″ uniqid=”5ea827ac6d962″ heading=”

B2B events : A changing industry” heading_fs=”{“lg“: {“value“: “70“, “size“: “px“}}”][yprm_social_links uniqid=”5f3ee34c48c18″][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”5f3aa658e37fd”][vc_column width=”1/2″][vc_single_image image=”6020″ img_size=”full” alignment=”center” css=”.vc_custom_1625000538220{padding-top: 50px !important;}”][/vc_column][vc_column width=”1/2″ uniqid=”5f3ecd5adabc8″][vc_column_text uniqid=”6058b3f823026″]

ABOUT

Our client is an international non-profit organization which rewards excellence in scientific innovation in recognizing achievements of researchers, scientists and organizations with the common goal of improving the human condition.

This event brings together stakeholders of the life-science community and promotes significant advances in pharmaceutical research and medical technology.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058bdca02c13″ background_color=”#ffffff”][vc_column width=”1/2″ uniqid=”6058bd8fd4d33″ background_offset_top=”-50px” background_offset_bottom=”-50px” background_offset_left=”-50px”][vc_column_text uniqid=”6058b6b11ac64″]

OBJECTIVES

Our cooperation began in early 2019 with the original mandate of increasing awareness levels among the scientific community in the United States and to onboard individual contributors.

In May of 2019, due to a low number of submissions for the event, the nature of assignment changed. AUX.B2B is now tasked with the acquisition of submissions of pharmaceutical and medical technological innovations.

Only one month ahead of the submission deadline, results had to be created rather quickly.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”6022″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” gap=”25″ equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058b8191a6a4″ background_color=”#f4f4f4″][vc_column width=”1/2″ uniqid=”6058bd2d4dfcf”][vc_single_image image=”6024″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/2″ uniqid=”6058bbab50174″ background_offset_top=”-50px” background_offset_right=”-350px” background_offset_bottom=”-50px”][vc_column_text uniqid=”6058b5cf12003″]

CHALLENGES

Several obstacles would have to be overcome in a short time in order to meet the targets. The biggest challenge of them all: Identifying potential decision makers within eligible companies and collecting their contact details. Furthermore, AUX.B2B had to create and communicate a convincing value proposition in favour of the organisation, to increase notoriety levels within the US market.

AUX took on the challenge.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” uniqid=”6058baffe8c9e” background_color=”#f7e4cf”][vc_column][vc_column_text uniqid=”6058b9eb3dbf2″]

 

“By focusing on the relationship aspect, the exchange is more organic and breaks away from the cold, transactional side often associated with B2B sales.”

 

– Robin, Director of Operations at AUX.B2B

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DIGITAL STRATEGY

Using innovating practices and making the most of different database really allowed AUX.B2B to collect of a maximum amount of relevant data on the potential decision makers within targeted organizations. All in order to ensure that the message would not fall onto deaf ears.

As a next step, it was crucial to qualify the gathered contact data. Thank to proven methodology developed by AUX.B2B, we were able to utilize social platforms and alternative channels to segment audiences and deliver personalized messages.

Another important aspect of this new digital sales strategy has been the organization and management of data. Supported by a highly efficient CRM system, it is now possible for our customer to not only manage workflows, data, and automations for this specific project, but to also manage big data in a sustainable manner for their many future undertakings.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”6016″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column width=”1/2″][vc_empty_space height=”50″][vc_single_image image=”6012″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/2″][vc_column_text uniqid=”6058b77d32abe”]

METHODOLOGY

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RESULTS

[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”6028″ img_size=”full” alignment=”center”][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”{“mobile_portrait“: {“padding-top“: “50“,“padding-bottom“: “50“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}”][vc_column][yprm_heading content_aling=”tac” uniqid=”6058b86706547″ heading=”WHAT’S NEXT”][vc_column_text uniqid=”6058b882dabea”]

AUX.B2B is entering the third year of cooperation with the foundation and is more involved than ever before.

2021 the goal is – once again – to surpass expectations regarding the number of submissions. Very satisfied with the sales generation for the US event, the client is now putting AUX.B2B in charge of developing various sponsorship acquisition strategies and activating individual contributions, in addition to also handling submission sales for the British version of the award ceremony.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row_content” css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “0“,“padding-top“: “100“,“padding-bottom“: “100“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f626b5f7576a” background_color=”rgba(255,255,255,0.2)”][vc_column][/vc_column][/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” uniqid=”5e7b025015922″ css=”{“mobile_portrait“: {“margin-top“: “0“,“margin-bottom“: “-2“,“padding-top“: “0“,“padding-bottom“: “0“,“undefined“: “Clear“},“mobile_landscape“: {“undefined“: “Clear“},“tablet_portrait“: {“undefined“: “Clear“},“tablet_landscape“: {“undefined“: “Clear“},“desktop“: {“undefined“: “Clear“}}” background_color=”#272525″][vc_column uniqid=”5e7afbf7eced3″][vc_row_inner equal_height=”yes” content_placement=”middle” color_overlay=”on” color_overlay_opacity=”50″ css=”{“mobile_portrait“: {“margin-top“: “-125“,“undefined“: “Effacer“},“mobile_landscape“: {“undefined“: “Effacer“},“tablet_portrait“: {“undefined“: “Effacer“},“tablet_landscape“: {“undefined“: “Effacer“},“desktop“: {“undefined“: “Effacer“}}” uniqid=”5f6268b3b9edf” background_image=”4752″ color_overlay_hex=”#ffffff” background_color=”#ffffff”][vc_column_inner width=”1/6″ css=”.vc_custom_1600361283852{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}” offset=”vc_hidden-xs”][/vc_column_inner][vc_column_inner width=”2/3″ css=”.vc_custom_1600361302343{padding-top: 75px !important;padding-bottom: 75px !important;background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][yprm_heading content_aling=”tac” heading_size=”h1″ font_weight=”700″ uniqid=”5f626e1c873e3″ heading=”Développez votre
pipeline & augmentez
vos ventes.” heading_fs=”{“xs“: {“value“: “30“, “size“: “px“},“sm“: {“value“: “30“, “size“: “px“},“md“: {“value“: “36“, “size“: “px“},“lg“: {“value“: “45“, “size“: “px“},“xl“: {“value“: “45“, “size“: “px“}}”][vc_column_text uniqid=”5f626fa770e8a”]

VOUS ÊTES PRÊTS À EXPLORER VOTRE
VÉRITABLE POTENTIEL DE CROISSANCE DES VENTES?
NOUS POUVONS VOUS AIDER![/vc_column_text][yprm_button color=”accent” align=”center” uniqid=”5f626a370a741″ link=”url:https%3A%2F%2Fcalendly.com%2Fauxb2b%2Fappelexploratoire|title:Planifiez%20un%20appel!|target:%20_blank|”][/vc_column_inner][vc_column_inner width=”1/6″ css=”.vc_custom_1600361349341{background-color: rgba(255,255,255,0.4) !important;*background-color: rgb(255,255,255) !important;}”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]